Privacy Policy

PERFORMANCE MARKETERZ, LLC, a Utah limited liability company, together with its affiliates, contractors, and service providers where applicable, “Performance Marketerz,” “we,” “us,” or “our,” respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our websites, interact with our advertising or marketing campaigns, submit forms, communicate with us, receive marketing messages from us, or use our services.

This Privacy Policy applies to our own websites, landing pages, forms, advertisements, communications, and business operations. When we provide marketing, advertising, analytics, CRM, lead-generation, website, funnel, or campaign-management services to clients, we may process personal information on behalf of those clients. In those cases, the client may be the business, controller, or primary party responsible for its own privacy notices, consents, and legal compliance, and we may act as a service provider, processor, contractor, or similar role depending on the circumstances and contract.

1. Personal Information We Collect

We may collect the following categories of personal information:

Information you provide directly

This may include your name, business name, email address, phone number, mailing address, website URL, company information, billing information, account information, form submissions, survey responses, consultation requests, support requests, and any other information you choose to provide.

Lead, marketing, and attribution information

We may collect information related to leads, inquiries, ad clicks, form submissions, appointment bookings, call tracking, conversion events, CRM activity, funnel activity, source attribution, campaign attribution, UTM parameters, referrer URLs, landing pages, device identifiers, browser identifiers, and similar marketing-performance information.

Internet, device, and analytics information

When you visit our websites, landing pages, forms, or digital properties, we may automatically collect information such as IP address, device type, browser type, operating system, pages viewed, links clicked, referring pages, session data, approximate location derived from IP address, cookie identifiers, advertising identifiers, event data, and other usage information.

Communications information

If you communicate with us by email, SMS, phone, chat, social media, web form, or another method, we may collect the content of your communication, your contact information, timestamps, message status, opt-in and opt-out records, and related metadata. Calls may be recorded or monitored where permitted by law and with appropriate notice.

Client-provided information

When we provide services to clients, clients may provide us with customer, prospect, lead, audience, CRM, advertising, analytics, or campaign data. We use this information to provide contracted services and as otherwise instructed or permitted by our client agreements and applicable law.

Payment and transaction information

If you purchase services from us, we or our payment processors may collect billing details, payment information, transaction history, and related records. We generally rely on third-party payment processors and do not intend to store full payment-card numbers on our own systems.

Sensitive personal information

We do not seek to collect sensitive personal information unless it is necessary for a specific service, voluntarily provided by you, or otherwise permitted by law. Sensitive personal information may include information such as precise geolocation, government identifiers, account credentials, health-related information, biometric information, or information revealing race, ethnicity, religion, union membership, sexual orientation, citizenship, immigration status, or similar protected characteristics. Please do not provide sensitive personal information unless specifically requested and necessary.

2. Tracking, Analytics, Advertising, and Tagging Technologies

We use cookies, pixels, tags, scripts, server-side tracking, APIs, SDKs, web beacons, local storage, and similar technologies to operate our websites, measure performance, improve campaigns, attribute conversions, detect fraud, personalize content, build audiences, retarget visitors, and understand how users interact with our services and advertisements.

These technologies may collect or transmit information such as IP address, browser and device information, page views, clicks, form submissions, lead events, purchases or conversion events, hashed contact information, cookie identifiers, advertising identifiers, UTM parameters, referring URLs, and other event-level data.

Our tracking and analytics tools may include, but are not limited to:

• Google Tag Manager
• Google Tag Server-Side
• Global Google Tag
• Google Analytics 4
• Google Ads tracking
• Meta Pixel
• Meta Conversions API
• GoHighLevel tracking codes, forms, lead attribution, and integrations
• TikTok Pixel
• TikTok Events API
• Microsoft Universal Event Tracking Tag
• Pinterest Tag
• LinkedIn Insight Tag
• Snapchat Snap Pixel
• Reddit Pixel
• X / Twitter Pixel or Universal Website Tag
• HubSpot tracking code and CRM integrations
• Matomo analytics
• Other analytics, attribution, advertising, CRM, call-tracking, funnel, and tag-management technologies

Some of these technologies may involve sharing personal information, identifiers, online activity, or event data with advertising and analytics partners. Depending on your location and applicable law, this may be considered “targeted advertising,” “cross-context behavioral advertising,” “sharing,” or a “sale” of personal information, even if we do not sell personal information for money.

You can manage certain tracking choices through our cookie banner or preference center, if available, your browser settings, platform-level privacy controls, or the privacy settings offered by the applicable advertising platforms.

3. How We Use Personal Information

We may use personal information for the following purposes:

• To provide, operate, maintain, and improve our websites, services, funnels, campaigns, forms, CRM workflows, and marketing systems.
• To respond to inquiries, schedule consultations, provide proposals, onboard clients, and deliver services.
• To create, manage, optimize, and measure advertising campaigns.
• To track leads, conversions, attribution, and marketing performance.
• To build, analyze, segment, retarget, suppress, or exclude audiences where permitted by law.
• To send transactional, service-related, administrative, and marketing communications.
• To send SMS/MMS messages where you have opted in or where otherwise permitted by law.
• To personalize user experience and improve website functionality.
• To conduct analytics, reporting, testing, troubleshooting, and quality assurance.
• To prevent fraud, spam, abuse, security incidents, and unauthorized access.
• To comply with legal obligations, industry standards, carrier requirements, platform policies, and contractual obligations.
• To enforce our agreements, protect our rights, resolve disputes, and manage business records.
• To evaluate or complete a business transaction such as a merger, acquisition, financing, restructuring, or sale of assets.

4. Legal Bases and Business Purposes

For U.S. privacy-law purposes, we collect and use personal information for legitimate business and commercial purposes, including providing services, communicating with you, measuring and improving marketing performance, complying with law, protecting security, and operating our business.

Where consent is required, we seek to obtain consent before engaging in the relevant activity. This may include consent for SMS/MMS marketing, certain email marketing, certain cookies or tracking technologies, sensitive personal information, or other processing activities where applicable law requires consent.

Where we process personal information on behalf of a client, we generally process that information to provide the services described in our agreement with that client and in accordance with the client’s instructions, applicable law, and our contractual obligations.

If you are located outside the United States, additional privacy rights or legal bases may apply. We are based in the United States and our services are primarily intended for U.S. business operations unless otherwise stated in writing.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Service providers and processors

We may disclose information to vendors, contractors, consultants, hosting providers, CRM providers, email and SMS providers, analytics providers, advertising technology providers, payment processors, security providers, data-storage providers, and other service providers that help us operate our business and deliver services.

Advertising, analytics, and measurement partners

We may disclose or make available information to advertising and analytics platforms for measurement, attribution, retargeting, audience creation, optimization, reporting, fraud prevention, and campaign performance purposes. These partners may include Google, Meta, TikTok, Microsoft, Pinterest, LinkedIn, Snapchat, Reddit, X/Twitter, HubSpot, Matomo-related hosting or analytics providers, and similar platforms.

Clients

When we provide services to clients, we may disclose campaign, lead, attribution, analytics, reporting, CRM, and conversion data to the applicable client.

Business partners and integrations

We may disclose information through integrations, APIs, tag managers, CRM workflows, automation platforms, call-tracking systems, lead-routing systems, and similar tools used to provide services.

Legal, compliance, and safety recipients

We may disclose information if we believe it is necessary to comply with law, legal process, regulatory obligations, carrier requirements, platform policies, law-enforcement requests, court orders, or to protect rights, property, safety, security, and integrity.

Business transfers

We may disclose or transfer information in connection with a merger, acquisition, financing, due diligence process, restructuring, bankruptcy, sale of assets, or similar business transaction.

With your consent

We may disclose information with your consent or at your direction.

We do not sell personal information for money. However, certain advertising, analytics, and tracking activities may be considered a “sale,” “sharing,” or “targeted advertising” under some state privacy laws. Where applicable, you may opt out as described in this Privacy Policy.

6. SMS, MMS, A2P 10DLC, and Mobile Messaging

If you provide your mobile phone number and opt in to receive messages from us, you consent to receive SMS/MMS messages from Performance Marketerz, which may include service-related messages, appointment reminders, account updates, marketing messages, promotional messages, and other communications.

Message frequency may vary. Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchasing any goods or services.

You may opt out of SMS/MMS messages at any time by replying STOP or by contacting us using the information below. You may reply HELP for assistance where supported. After you opt out, we may send a one-time confirmation message confirming your opt-out. We maintain opt-in, opt-out, and consent records as needed for compliance and operational purposes.

We seek to comply with applicable U.S. laws, regulations, and industry standards governing SMS/MMS messaging, including the Telephone Consumer Protection Act, FCC rules, CTIA guidelines, A2P 10DLC registration and campaign requirements, carrier requirements, and other applicable laws and policies.

We do not share mobile opt-in data, SMS consent, or text-message consent records with third parties or affiliates for their own marketing or promotional purposes. We may share such information with service providers, messaging platforms, carriers, aggregators, compliance vendors, or other parties as necessary to deliver messages, maintain suppression lists, document consent, prevent fraud or abuse, or comply with law.

7. Email Marketing

If you provide your email address or otherwise opt in to receive marketing emails, we may send you promotional, educational, transactional, or service-related emails. You may unsubscribe from marketing emails by using the unsubscribe link in the email or by contacting us.

Even if you unsubscribe from marketing emails, we may still send non-promotional messages, such as service notices, transactional emails, security alerts, legal notices, billing communications, and other business communications.

8. Cookies and Your Choices

You may be able to manage cookies and similar technologies through:

• Our cookie banner or cookie preference center, if available.
• Your browser settings.
• Your device settings.
• Platform-level privacy settings offered by advertising platforms.
• Opt-out tools offered by industry groups or advertising platforms.
• Privacy signals such as Global Privacy Control, where required by law and technically supported.

Blocking or deleting cookies may affect website functionality, analytics, personalization, advertising measurement, and your user experience.

9. Your Privacy Rights

Depending on your state of residence and applicable law, you may have some or all of the following rights:

• The right to know or confirm whether we process your personal information.
• The right to access personal information we maintain about you.
• The right to request deletion of personal information.
• The right to correct inaccurate personal information.
• The right to obtain a portable copy of personal information.
• The right to opt out of targeted advertising.
• The right to opt out of the sale or sharing of personal information.
• The right to opt out of certain profiling decisions, where applicable.
• The right to limit or opt out of certain sensitive personal information processing, where applicable.
• The right to appeal a denied privacy request, where applicable.
• The right not to be discriminated against for exercising privacy rights.

You may ask us to delete your personal information at any time. We will honor deletion requests as required by applicable law, subject to legal exceptions. For example, we may retain information where necessary to provide requested services, complete transactions, maintain business records, comply with law, document consent or opt-out status, resolve disputes, prevent fraud, protect security, enforce agreements, or exercise legal rights.

10. How to Submit a Privacy Request

You may submit a privacy request by contacting us at:

Email: admin@performancemarketerz.com

To protect your privacy and security, we may need to verify your identity before fulfilling your request. Verification may require matching information you provide with information we already maintain. If you submit a request on behalf of someone else, we may require proof of authorization.

Where required by law, we will respond to verified privacy requests within the applicable legal timeframe. Many state privacy laws use a 45-day response period, with a possible extension where permitted by law. If we deny your request in whole or in part, we will explain the reason where required and provide appeal instructions where applicable.

11. State-Specific Privacy Notice

This section supplements the rest of this Privacy Policy for residents of states with comprehensive privacy laws, including California, Utah, Colorado, Connecticut, Virginia, Oregon, Texas, Montana, Delaware, Iowa, New Hampshire, New Jersey, Tennessee, Indiana, Kentucky, Maryland, Minnesota, Rhode Island, Nebraska, and other states that may enact or update privacy laws.

Categories of personal information we may collect

Depending on how you interact with us, we may collect the following categories of personal information:

• Identifiers: name, email address, phone number, business name, IP address, cookie IDs, device IDs, advertising IDs, CRM IDs, lead IDs, and similar identifiers.
• Customer records information: contact details, billing details, service records, communications, and account information.
• Commercial information: services requested, purchases, subscriptions, lead status, consultation history, campaign activity, and transaction records.
• Internet or electronic network activity: browsing activity, page views, clicks, form interactions, ad interactions, attribution data, device information, browser information, and analytics events.
• Geolocation information: approximate location derived from IP address or device/network information.
• Professional or employment-related information: job title, company, industry, business contact information, and professional profile details.
• Audio, electronic, or visual information: call recordings, voicemails, chat records, or video meeting information, where applicable and permitted.
• Inferences: lead scores, audience segments, marketing preferences, campaign performance insights, or predicted interests.
• Sensitive personal information: only where voluntarily provided, necessary, or legally permitted.

Sources of personal information

We may collect personal information from you, your device, our websites, landing pages, forms, advertising campaigns, CRM systems, clients, service providers, advertising platforms, analytics providers, social media platforms, publicly available sources, business partners, and integrations.

Purposes for collection, use, and disclosure

We collect, use, and disclose personal information for the business and commercial purposes described in this Privacy Policy, including service delivery, marketing, advertising, analytics, attribution, communications, security, compliance, and business operations.

Categories of recipients

We may disclose personal information to service providers, processors, contractors, advertising and analytics partners, clients, CRM and marketing platforms, communications providers, payment processors, hosting providers, legal/compliance recipients, and parties involved in business transfers.

Sale, sharing, and targeted advertising

We do not sell personal information for money. However, our use of cookies, pixels, conversion APIs, server-side tracking, analytics tools, retargeting tools, and advertising platforms may be considered a “sale,” “sharing,” or “targeted advertising” under certain state privacy laws.

To opt out, contact us at admin@performancemarketerz.com.

Sensitive personal information

We do not use sensitive personal information to infer characteristics about you unless legally permitted or with appropriate consent where required. We do not seek to collect sensitive personal information for advertising purposes unless clearly disclosed and legally permitted.

Financial incentives

We do not currently offer financial incentives, loyalty programs, or price/service differences in exchange for personal information. If this changes, we will provide any notices and consent mechanisms required by law.

12. Retention of Personal Information

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain business records, comply with law, document consent and opt-out preferences, resolve disputes, enforce agreements, prevent fraud, protect security, and support legitimate business operations.

Retention periods may vary depending on the type of information, the context of collection, legal requirements, client instructions, platform requirements, and operational needs. When information is no longer needed, we will delete, de-identify, aggregate, or securely dispose of it where appropriate.

13. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. These safeguards may include access controls, authentication, encryption where appropriate, vendor controls, monitoring, secure storage, and internal policies.

No system, website, transmission, or storage method is completely secure. We cannot guarantee absolute security, but we work to protect personal information using measures appropriate to the nature of the information and our business operations.

14. Children and Minors

Our websites and services are not directed to children or minors under 18. We do not knowingly or intentionally collect personal information from anyone under 18.

If we discover that we have collected personal information from a person under 18 without appropriate authorization, we will delete, destroy, or de-identify that information as soon as reasonably practicable, unless retention is required by law. If you believe that a person under 18 has provided personal information to us, please contact us at admin@performancemarketerz.com.

15. Third-Party Websites, Platforms, and Services

Our websites, advertisements, forms, emails, SMS messages, or services may link to or integrate with third-party websites, platforms, tools, and services. We are not responsible for the privacy practices, security, content, or policies of third parties. Your use of third-party platforms may be governed by those third parties’ own terms and privacy policies.

16. Client Campaigns and Third-Party Data

When we provide marketing services to clients, we may collect or process personal information through client websites, landing pages, ad accounts, CRMs, pixels, forms, automations, call-tracking systems, email systems, SMS systems, and analytics platforms.

Clients are responsible for ensuring that they have provided appropriate privacy notices, obtained legally required consents, honored opt-outs, and complied with applicable laws before providing personal information to us or instructing us to process it. We may assist clients with compliance-related implementation, but clients remain responsible for their own legal obligations unless otherwise stated in a written agreement.

17. International Visitors

We are based in the United States, and our websites and services are primarily intended for use in the United States. If you access our websites or services from outside the United States, you understand that your information may be processed in the United States and other jurisdictions where privacy laws may differ from those in your location.

If we intentionally target individuals in jurisdictions with additional privacy requirements, such as the European Economic Area, United Kingdom, Canada, or other regions, we may provide supplemental notices or terms as required.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date above. Material changes may be communicated by posting a notice on our website, sending an email, or using another method as required by law.

Your continued use of our websites or services after an updated Privacy Policy is posted means that you acknowledge the updated Privacy Policy, subject to any additional consent requirements under applicable law.

19. Contact Us

For questions about this Privacy Policy or to submit a privacy request, contact us at:

PERFORMANCE MARKETERZ, LLC
Email: admin@performancemarketerz.com